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Illinois Occupational Therapy Advertising
Persons licensed to practice occupational therapy in the State of Illinois may advertise in any medium or other form of public communication in a manner that is truthful and is not fraudulent, deceptive, inherently misleading or proven to be misleading in practice. Advertising shall contain all information necessary to make the communication not misleading and shall not contain any false or misleading statement or otherwise operate to deceive. The form of communication shall be designed to communicate the information to the public in a direct, dignified and readily comprehensible manner.
A licensee shall include in every advertisement for occupational therapy services his or her title as it appears on the license or the initials authorized.
Information that may be contained in advertising:
If an advertisement is communicated to the public over television or radio, it shall be prerecorded and approved for broadcast by the licensee, and a recording of the actual transmission, including videotape, shall be retained by the licensee for a period of 3 years.
Information which may be untruthful, fraudulent, deceptive, inherently misleading, or which has proven to be misleading in practice includes that which:
225 ILCS 75/18
Ill. Admin. Code § 1315.170