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Illinois Physical Therapy Advertising
"Advertise" means solicitation by the licensee or through another by means of handbills, posters, circulars, motion pictures, radio, newspapers, or television or in any other manner.
What must be included in the advertisement?
A licensee shall include in every advertisement for PT services, his or her title as it appears on the license or the initials authorized under this Act.
What may be included?
Information which may be contained in advertising shall include, but not be limited to:
What cannot be included in the advertisement?
Information which may be untruthful, fraudulent, deceptive or misleading includes, but is not limited to, that which:
It is unlawful for any person to use claims of superior quality of care to entice the public.
It shall be unlawful to advertise fee comparisons of available services with other physical therapy practices.
It is unlawful for any licensed person under to knowingly advertise that the licensee will accept as payment for services rendered by assignment from any third-party payor the amount the third-party payor covers as payment in full, if the effect is to give the impression of eliminating the need of payment by the patient of any required deductible or copayment applicable in the patient's health benefit plan.
What is considered to be advertising misconduct?
Advertising or soliciting for patronage in a manner that is fraudulent or misleading. Examples of advertising or soliciting which is considered fraudulent or misleading shall include, but not be limited to:
Do I need to keep a record of the ad?
If an advertisement is communicated to the public over television or radio, it shall be prerecorded and approved for broadcast by the licensee and a recording of the actual transmission, including videotape, shall be retained by the licensee for three (3) years.
225 ILCS 90/16.5
68 Ill. Admin. Code § 1340.65
68 Ill. Admin. Code § 1340.66